![]() You’d be surprised at how many different elements of a brand you can trademark. What elements of my logo can I actually trademark? You will be in a stronger position to stop people from using your trademark as their brand name on similar goods or services registered.Registration of your trademark will usually be covered nationally.Trademarks become personal property and can be sold.Exclusive rights to authorise other people to use your trademark.Exclusive rights to use your registered trade mark as a brand name for the goods or services registered.According to IP Australia your rights include: As the owner of a registered trademark you have a multitude of different rights. This makes it increasingly more important for you to protect your business and brand reputation. The more successful your business, the more valuable your trademark becomes. This ultimately protects your business from others using elements of your brand identity. A trade mark is enforceable under Intellectual Property (IP) law and is used to set apart your goods and services from your competitors. Think the golden arches, Louis Vuitton’s LV monogram, Google’s colour palette, the Nike tick or the scent of iconic perfume, Chanel No5.Īll of these elements contribute to brand equity and can be secured by registering them as trademarks. How many businesses could you identify solely based on an individual shape, colour, word, phrase, sound, scent, letter, number or image? Loads of companies come to mind which require nothing more than their symbolic shape or colour as identifiers. Online Print Management Case Study: Ausure.Zenith Hub in action at Kwik Kopy Kawana Waters.How To Turn Your Online Conference Into a Virtual Dream.Work Smarter Not Harder Using this Marketing Strategy.SEO Health Check: 6 Essential Checks for your Business Website.Graphic design services: why it’s worth engaging an expert.Paper Facts: Five facts you didn’t know about paper. ![]() Going Green with Environmental Print Options.What impact does printing have on the environment?.Eco Friendly Printing: What to Consider Before You Go Green.Sustainable packaging options for business.Sustainable printing practices are our priority – here’s why.
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