biz domains are more memorable - despite being less trustworthy - than. biz version jump out at you a little? (Even if it’s in a bad way.) biz may not fit into the same mental category as. (This theory is supported by the next test result, which you’ll see in a minute.) com is the most dominant TLD in that category. com: they’re both general common TLDs that are often used for commercial sites. However, it makes sense considering that mental categorization is a major part of how memory works. net perform so much worse on this test than. blog (which is the least memorable, at 24%). co again, but this time it’s a wider gap. That means people correctly remembered the. com domain extension comes out on top here again, with a 44% memorability score. The question we wanted to answer is, are people more likely to remember URLs with some TLDs over others? How memorable are different domain extensions?Īn important factor for any URL is how easy it is to remember. com is the #1 most trusted domain extension, with. biz with a 2.9 trust rating: 17% lower than. us, each with a 3.3.īringing up the rear is. co TLD comes in right behind it with a 3.4. com comes out on top with a trust score of 3.5.īut it doesn’t win by a huge amount: the. Here are the perceived trustworthiness scores of the 8 top-level domains we tested, on a scale of 1 – 5:Īs you can see. co and other domain extensions?Ī domain people trust is more likely to get clicked on, linked to and shared. You can also click here to get a PDF version of the full results, including a few bonus demographic-specific takeaways that aren’t in this article. But read on for more details - and to see how 7 other TLDs performed in our test. com outperforms all other domain extension options. When people try to remember a URL, they’re 3.8 times more likely to assume it ends in.com domains are over 33% more memorable than URLs with other top-level domains. Key finding: which domain extension is best in 2022? We ran an experiment with 1,500 people to find out. io or any other popular top-level domain? io domains are getting a lot of exposure and that’s because the brands using io domain names are the ones making waves in the market.How important is it to have a. We see it happening all the time with Elon Musk in the automobile, tech and space industries and Slack challenging the conventions of email. Today any brand and any person has the power to disrupt entire industries. Good thing for you early adopters is that you have a greater selection of domain names because not everyone is ahead of the curve like you. The tech industry made io domain happen like Gretchen Wieners could never make fetch happen. British Indian Ocean Territory didn’t decide to start marketing the io domain as input/output. The thing about early adopters is that they set the precedent for everyone else. Getting the right domain to communicate a message that is relevant to your audience is a huge benefit. Unlike some country code domains, however, io domains are unrestricted meaning you don’t need to live in that country to register the domain and there are no premium domains so you can get a better name for a better price. ai doman is that they fall into the country code domain category and therefore has the perk of being only two characters long instead of the minimum requirement of three generic top-level domains have. When it comes to domain names, the fewer characters the better. Have you ever noticed how many words end with “io”? There’s portfolio, studio, audio, and cheerio to name a few! io domain names let you wordplay and hack your brand name into a shorter website address. As consumers begin to become educated on the io domain meaning, they’ll soon begin to automatically associate brands with io domain names as industry trailblazers. This is the allure of registering the io domain versus a classic generic top level domain. To the tech and software development world, “io” is a common industry term so it speaks directly to that audience, while those just starting to become exposed to io domain names are unfamiliar on the meaning. When you see something trending, and you’re not sure why you naturally become curious. Why io domain is the best TLD for tech startups io domain names around on billboards or associate them with new software developments on the market, but if you work in the tech industry you know dot io as the domain abbreviation for input/output. io domain is a popular yet puzzling domain to many people. Originally serving as the domain for the British Indian Ocean Territory, you may be wondering why the domain for such a small and obscure part of the world is being scooped up by start-ups left and right. Seeing dot io everywhere but not sure what “io” is? You’re not alone.
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